AI

AI.  Apparently it is coming for all of our jobs.  Well it’s not getting mine.

You can call me old fashioned if you like but I’m not interested in mediocrity.  I think that scraping data and squirting out the average is aspiring to mediocrity.

Real creativity and innovation happens on the fringes.  The craftsmen and the artists who pour their blood, sweat and tears into creating things with soul.

Not for profit or efficiency or share price.

Not to reduce headcount.

For the love of the work.

AI is the same catalogue carbon bike flogged by half a dozen brands.  Adorned with different stickers then promoted using AI generated targeted advertising.

Every one of our custom frames is unique.  Designed from the ground up for one person.  Not the average of a person. A real person.

Order a custom bike from us and it will take longer than buying one created by computer chips and robots.  There will be conversations, emails, messages, photos.  You will need to talk to me and answer questions rather than just clicking Buy Now.   Maybe we can even get a ride in.